Web Analytics Course
This course equips you with essential web analytics skills to drive business growth through data-driven decisions, covering goal setting, metrics selection, KPI dashboards, user segmentation, funnel analysis, UX optimization, traffic source evaluation, A/B testing, and governance for privacy-compliant measurement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Web Analytics Course teaches you how to set business goals, choose the right metrics, and create solid KPI dashboards. You will learn to follow conversions, group users, check funnels, and spot UX or technical problems. Design tests, check results, and make clear reports and suggestions that improve getting new users, activating them, and keeping good performance over time on all digital channels.
Elevify advantages
Develop skills
- Conversion analytics: group users, follow funnels, and fix UX problems quickly.
- Traffic insights: check SEO, paid ads, email, and social to grow high-return channels.
- Experiment design: run A/B tests, confirm with stats, and launch winning versions.
- KPI strategy: set SaaS metrics, dashboards, and alerts that match business goals.
- Measurement governance: create clean tagging, events, and privacy-safe analytics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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