Point-of-Sale Promotion & Activation Course
Gain mastery in point-of-sale promotions for premium granola products. Delve into shopper behaviors, develop targeted POS strategies, plan activation timelines, execute field operations, and measure KPIs to increase sales, encourage trials, and secure prime shelf space in crowded retail settings. This training equips you to drive visibility and results effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category trends, buyer motivations, and market segments, then apply insights to create SMART goals, POS plans, activation schedules, and detailed field guidelines. End equipped to monitor KPIs, identify problems, and refine 8-week activations for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges by identifying packaging, shelving, and display issues swiftly.
- Transform shopper insights into actionable 8-week POS activation targets.
- Create effective POS strategies selecting optimal materials, positions, and promo methods.
- Instruct and oversee field teams with precise store directives and photo audits.
- Measure POS returns using sales, stock turnover, and display metrics for quick improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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