In-Store Activation Course
Gain expertise in retail in-store activations by defining precise shopper goals, crafting successful merchandising and sampling strategies, budgeting effectively, and monitoring KPIs. Transform data into high-return displays, trials, and promotions that boost shelf sales and overall performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to establish clear objectives, create shopper profiles, and convert insights into effective in-store strategies. Participants learn to design visual merchandising, manage budgets wisely, and handle vendors effectively. It covers journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store activities swiftly.
- Shopper journey mapping: create converting touchpoints in snack aisles.
- Visual merchandising for snacks: develop planograms, endcaps, and displays.
- In-store sampling expertise: manage layout, staff, and track conversions.
- Retail KPI monitoring: define KPIs, run pilots, and refine with data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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