Designing Innovative Services Course
This course equips managers to transform complex, intangible services like health insurance into clear, trusted experiences. Through practical tools in research, journey mapping, and service blueprints, participants improve service operations from end to end, aligning teams and delivering immediate value in their organizations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on tools to enhance complex health insurance services end-to-end. Master quick user needs research, objective setting, journey mapping, and service blueprinting to unite teams. Design reliable digital experiences, define touchpoints, establish KPIs, and produce actionable deliverables for instant organizational impact.
Elevify advantages
Develop skills
- Service blueprinting: map frontstage, backstage, and KPIs in days, not months.
- Rapid UX research: run quick interviews, micro-surveys, and benchmark competitors.
- Journey mapping: build first-use health-insurance journeys and spot redesign wins fast.
- Intangible service design: craft clear, human digital flows for complex benefits.
- Touchpoint optimization: improve onboarding, support, and claims with targeted fixes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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