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Web Analytics for Retail and E-commerce Course

Web Analytics for Retail and E-commerce Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain key web analytics expertise for retail and e-commerce, emphasizing global traffic, conversions, and revenue metrics. Track multi-channel campaigns, integrate logistics data, assess shipping and customs effects, study checkout patterns, create effective dashboards and KPIs, and end with a hands-on optimization guide for instant multi-market improvements.

Elevify advantages

Develop skills

  • Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
  • Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
  • Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
  • Checkout and payment funnel review: monitor drop-offs, errors, and abandonment rates by country.
  • Optimization strategies: create testing plans, KPIs, and reports for international trade teams.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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