Web Analytics for Retail and E-commerce Course
This course equips you with web analytics skills tailored for retail and e-commerce in international trade. You will learn to monitor cross-border traffic, integrate logistics and customs into key performance indicators, minimize shopping cart abandonment, and enhance revenue optimization based on country, currency, shipping expenses, and payment options. Practical tools ensure immediate application for better business outcomes across diverse markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain key web analytics expertise for retail and e-commerce, emphasizing global traffic, conversions, and revenue metrics. Track multi-channel campaigns, integrate logistics data, assess shipping and customs effects, study checkout patterns, create effective dashboards and KPIs, and end with a hands-on optimization guide for instant multi-market improvements.
Elevify advantages
Develop skills
- Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
- Checkout and payment funnel review: monitor drop-offs, errors, and abandonment rates by country.
- Optimization strategies: create testing plans, KPIs, and reports for international trade teams.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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