Machine Learning for Business Course
This course equips business professionals with practical machine learning skills to drive revenue growth through churn prediction and targeted promotions, using real-world data and metrics tied to business outcomes.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Machine Learning for Business Course teaches you how to set up churn and discount targeting issues, link models to revenue, margin, and CLTV, and create high-impact use cases. You will handle real customer, behavioral, and marketing data, build useful features, pick the right metrics, and convert model results into tested, managed actions that safeguard privacy and provide clear benefits.
Elevify advantages
Develop skills
- Set up ML churn and discount problems that directly boost revenue and CLTV.
- Build high-impact churn and promo features from BI, behavioral, and RFM data.
- Assess ML models using AUC and uplift, connected to margin and retention KPIs.
- Convert model scores into targeted offers, tests, and playbooks that increase profit.
- Explain ML results, risks, and ROI simply to non-technical stakeholders.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio CarloAluno de Engenharia de Prompt
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