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Customer Journey Course

Customer Journey Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

You will learn how to plan and conduct customer research, build accurate personas, and construct journey maps that expose real friction points. You will design CX measurement systems using NPS, CSAT, and CES, and connect those scores directly to business outcomes. The course covers ideation, service blueprinting, and concept testing so you can design and validate future-state experiences. You will also learn how to prioritize improvement opportunities, manage cross-functional collaboration, and embed journey thinking into ongoing organizational processes. By the end, you will have the skills to lead a scalable, data-driven customer journey program.

Elevify advantages

Develop skills

  • Journey Mapping Execution: Build research-validated current-state and future-state journey maps.
  • CX Measurement Design: Create scorecards that link experience metrics to business KPIs.
  • Customer Research Synthesis: Turn qualitative and quantitative data into prioritized insight themes.
  • Opportunity Prioritization: Rank experience gaps using impact-effort and weighted scoring frameworks.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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