Product-Led Growth Course
This course equips B2B SaaS professionals with practical strategies to drive product-led growth by enhancing activation, retention, expansion, and revenue through user-centric design, experimentation, and data-driven decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product-led Growth Course provides a focused, practical guide to improve activation, retention, and expansion in B2B SaaS. You will learn to identify key activation moments, create effective onboarding experiences, build viral sharing features, and refine trials, pricing, and upgrade strategies. Additionally, you will gain abilities in testing, data analysis, and team collaboration to ensure your product consistently attracts users and generates revenue.
Elevify advantages
Develop skills
- Design viral product loops: create in-app invitations, sharing options, and teamwork features.
- Craft user experiences for strong retention: develop onboarding sequences, habit-forming patterns, and timely reminders throughout the user journey.
- Optimize revenue generation: adjust pricing options, create upgrade notifications, and improve trial-to-paid conversions.
- Conduct PLG experiments: select priority tests, establish success measures, and interpret analytics displays.
- Outline PLG pathways: focus on activation, retention, and growth stages for B2B SaaS offerings.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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