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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with hands-on skills to segment customers effectively, develop robust value propositions, and construct detailed buyer personas tailored for sustainable home products. You will learn to establish unified brand positioning, craft concise message frameworks, and design integrated plans spanning paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, creating performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned, trackable, and results-driven.

Elevify advantages

Develop skills

  • Integrated channel planning: develop paid, CRM, PR, and social strategies that align seamlessly.
  • Customer segmentation: craft detailed buyer personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks across channels.
  • Marketing analytics: select effective KPIs, build dashboards, and run tests for channel performance.
  • Governance and workflows: define roles, processes, and playbooks for coordinated campaign delivery.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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