Services Marketing Course
This course equips you with essential services marketing strategies for digital counseling. Learn to shape your offerings, establish trust, manage risks, implement pricing, select channels, and enhance retention and referrals through proven, data-backed methods ready for immediate use in your campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to define and package digital counseling services, target key customer groups, create strong value propositions that foster trust and minimize risks. Master pricing strategies, enrollment processes, service delivery, promotional channels, social proof tactics, plus retention, referral systems, and metrics for lasting business growth.
Elevify advantages
Develop skills
- Service positioning: clearly define digital counseling offers that drive conversions.
- Targeted value propositions: develop messages tailored to segments that address stigma.
- Trust-building promotion: create guarantees, social proof, and compliant communications.
- Retention strategies: quickly set up onboarding, re-engagement, and referral processes.
- Pricing and access: establish tiers, trials, and channels to cut friction and churn.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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