Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS metrics, dashboard creation, benchmarks, budget optimization, and executive reports. It turns data into revenue-growing decisions confidently. Practical skills help communicate results, plan tests, and boost outcomes quarterly.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in key metrics like ROI, ROAS, CPA, break-even. Build datasets, benchmark channels, create dashboards, and executive reports. Learn budget optimization, test planning, and quarterly improvements for confident decisions.
Elevify advantages
Develop skills
- Build ROI dashboards from channel data for executives.
- Calculate CPA, ROAS, and ROI to assess channel profits.
- Design budget reallocations with tests and limits.
- Benchmark channels using funnel data to find gaps.
- Communicate results in clear CEO reports with actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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