Marketing Mix Course
This course equips you with essential marketing mix strategies for products, covering target personas, pricing, promotion, channels, and a full 6-month launch plan. Learn to use data for decisions that boost revenue, customer retention, and business growth through practical tools and metrics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design engaging product experiences, price competitively based on costs and rivals, promote effectively for acquisition and retention, select optimal channels, and build a 6-month launch strategy with KPIs, dashboards, and experiments for quick improvements.
Elevify advantages
Develop skills
- Data-driven pricing to set profitable rates against competitors.
- Target market analysis for personas, segments, and rival reviews.
- Channel strategies for DTC, retail, and online marketplaces.
- Promotion tactics with KPIs, ads, and budget-friendly acquisition.
- Launch planning with roadmaps, metrics, tests, and risk management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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