Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Create detailed personas, define strong brand positioning, design 3-month campaigns, unify channels, and apply templates, KPIs, plus governance tools to achieve reliable, impactful marketing outcomes that last.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course on Integrated Marketing Communications provides a straightforward, hands-on approach to creating unified campaigns for sustainable fashion brands. You will learn to establish clear positioning, develop key message pillars, and tailor content for paid ads, owned media, retail spaces, PR efforts, and social platforms. With ready-to-use templates, governance structures, and 12-week planning guides, align your team, monitor key performance indicators, steer clear of greenwashing pitfalls, and deliver steady, trackable results quickly.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning by creating clear promises, message pillars, and tone of voice.
- Build audience segments through personas, customer journeys, and key target groups.
- Align paid, owned, PR, retail, and social channels with a unified core story.
- Implement governance using workflows, asset rules, and KPIs for steady execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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