ICP Training
Gain mastery in ICP Training for marketing by defining ideal customer profiles, mapping personas, tiering accounts, and aligning sales efforts. Use practical templates, exercises, and real examples to create targeted campaigns that improve win rates, pipeline speed, and ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This ICP Training provides a straightforward framework to define, tier, and implement your Ideal Customer Profile, ensuring campaigns target valuable accounts. Cover basics like firmographics, buying triggers, personas, and buying centers, then practice via workshops, roleplays, and templates. Conclude with strategies for governance, reporting, and CRM integration to sustain and enhance your ICP.
Elevify advantages
Develop skills
- Build effective ICPs by defining firmographics, triggers, and negative fits quickly.
- Map buying centers to identify key personas, pains, and decision-makers.
- Tier ICP accounts with rules for routing, SLAs, and GTM priorities.
- Implement ICP in CRM through fields, automation, and regular reporting.
- Develop persona-specific outreach with custom pitches and sequences.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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