ICP (Ideal Customer Profile) Strategy Course
This course teaches how to define and leverage Ideal Customer Profiles (ICPs) to optimize sales and marketing efforts, focusing on profiling, personas, segmentation, campaigns, and funnel improvements for better conversions and efficiency.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The ICP Strategy Course provides a straightforward, hands-on approach to identifying, confirming, and implementing top-value customer profiles quickly. You'll learn to create detailed personas, group accounts using company details, evaluate potential, and align buyer roles to each sales stage. Then, apply those insights to develop targeted messages, channels, and campaigns that increase conversions, reduce sales time, and enhance lead quality through data-driven choices.
Elevify advantages
Develop skills
- ICP profiling: create data-backed main and supporting ICPs swiftly.
- Buyer personas: outline roles, challenges, key metrics, and hurdles that close sales.
- Segmentation: set company-based categories and focus on accounts that convert best.
- ICP-led campaigns: develop value offers, channels, and tactics that boost conversions.
- Funnel impact: connect ICP targeting to lower costs, higher wins, and faster sales cycles.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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