from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Customer Segmentation Course teaches you how to use public data sources to research audiences, define business goals, and build practical segments that drive measurable results. Learn to model behavioral and demographic variables, design 3–5 high-impact segments, and plan tests with clear KPIs, dashboards, and attribution. Finish with ready-to-implement personalization tactics across email, paid media, and onsite experiences.
Elevify advantages
Develop skills
- Build data-driven customer segments: turn behavior and demographics into action.
- Design high-impact personas: map needs, barriers, and lifetime value fast.
- Set clear personalization KPIs: link segmentation to CTR, CVR, and revenue.
- Plan and measure A/B tests: prove uplift of segmented vs generic campaigns.
- Create channel-specific personalization: email, web, and paid media tactics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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