Visual Merchandising Training
Gain mastery in visual merchandising to transform store visitors into buyers. Discover proven layouts, captivating window displays, and in-store techniques aligned with marketing campaigns to enhance conversions, boost average transaction values, and drive revenue—tailored for marketing experts in fashion and retail environments worldwide.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Visual Merchandising Training teaches how to plan effective store layouts, direct customer movement, and create zones that lift sales conversions and basket values. You will master designing seasonal window displays, impactful focal tables and walls, and using lighting, colour, props, and signage, all tied to specific KPIs. Includes ready-to-use templates, research resources, and standards for immediate application in fashion retail settings.
Elevify advantages
Develop skills
- Plan store layouts to guide customer flow and quickly increase conversions.
- Design seasonal windows with storytelling elements to attract passersby.
- Connect visual setups to key metrics like traffic, UPT, and sales targets.
- Style engaging in-store displays such as focal tables to encourage add-on purchases.
- Conduct simple A/B tests to refine visuals using basic retail performance data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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