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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with hands-on skills to segment customers effectively, develop robust value propositions, and construct detailed buyer personas tailored for sustainable home products. You will learn to establish unified brand positioning, craft concise message frameworks, and design integrated plans spanning paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, creating performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned, trackable, and results-driven.

Elevify advantages

Develop skills

  • Integrated channel planning: develop paid, CRM, PR, and social strategies that align seamlessly.
  • Customer segmentation: craft detailed buyer personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks across channels.
  • Marketing analytics: select effective KPIs, build dashboards, and run tests for channel performance.
  • Governance and workflows: define roles, processes, and playbooks for coordinated campaign delivery.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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