Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications for contemporary brands. Master customer segmentation, value propositions, cohesive messaging, multi-channel planning, and performance metrics to create campaigns that boost awareness, engagement, and quantifiable business growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to segment customers effectively, develop robust value propositions, and construct detailed buyer personas tailored for sustainable home products. You will learn to establish unified brand positioning, craft concise message frameworks, and design integrated plans spanning paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, creating performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned, trackable, and results-driven.
Elevify advantages
Develop skills
- Integrated channel planning: develop paid, CRM, PR, and social strategies that align seamlessly.
- Customer segmentation: craft detailed buyer personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks across channels.
- Marketing analytics: select effective KPIs, build dashboards, and run tests for channel performance.
- Governance and workflows: define roles, processes, and playbooks for coordinated campaign delivery.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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