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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with hands-on skills to segment customers effectively, develop robust value propositions, and construct detailed buyer personas tailored for sustainable home products. You will learn to establish unified brand positioning, craft concise message frameworks, and design integrated plans spanning paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, creating performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned, trackable, and results-driven.

Elevify advantages

Develop skills

  • Integrated channel planning: develop paid, CRM, PR, and social strategies that align seamlessly.
  • Customer segmentation: craft detailed buyer personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks across channels.
  • Marketing analytics: select effective KPIs, build dashboards, and run tests for channel performance.
  • Governance and workflows: define roles, processes, and playbooks for coordinated campaign delivery.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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