Sentiment Analysis Course
This course equips you with essential sentiment analysis techniques for marketing success. Learn to collect genuine customer feedback from public sources, clean and label the data accurately, uncover key themes per brand, and leverage these findings to refine positioning, craft targeted messages, and launch performance-boosting, data-backed campaigns that deliver real results.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and prep public text data while following privacy guidelines, label sentiments using consistent standards, employ automated and hybrid labeling techniques, identify brand-specific themes, transform insights into actionable steps, measure results with basic metrics, and create a plan for continuous scalable monitoring.
Elevify advantages
Develop skills
- Build robust sentiment datasets by quickly collecting, cleaning, and organizing public text data.
- Label sentiments with reliability using defined rules and cross-checking manual against automated labels.
- Extract and quantify brand-specific themes by clustering comments into relevant topics.
- Convert sentiment insights into targeted actions like precise marketing strategies and campaigns.
- Validate analysis through robustness tests and A/B comparisons to inform effective decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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