Public Affairs Course
This course equips professionals with essential public affairs skills to manage privacy crises involving smart devices in the U.S. context, focusing on strategic communication, stakeholder engagement, and performance measurement to safeguard brand reputation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Public Affairs Course gives you practical skills to handle smart-device privacy issues in the U.S., from major incident case studies to current consumer expectations and regulations. Learn to craft clear objectives, build credible messages, map stakeholders, plan rapid responses, and draft effective statements while tracking media sentiment, engagement, and other metrics to protect and rebuild brand trust.
Elevify advantages
Develop skills
- Smart device privacy insight: decode U.S. cases to guide safer marketing moves.
- Crisis messaging design: craft clear, honest narratives that rebuild brand trust fast.
- Stakeholder mapping: pinpoint high-impact audiences and tailor privacy responses.
- Public affairs playbook: plan rapid actions, timelines, and regulator-ready updates.
- Outcome tracking: use media, complaints, and engagement metrics to refine strategy.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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