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Promotional Campaigns Course

Promotional Campaigns Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a straightforward guide to planning and executing effective beverage promotions with limited funds. You will learn to establish clear brand positioning, create audience personas using data, select optimal channels, and craft compelling creative concepts. Acquire practical abilities in A/B testing, key performance indicators, attribution methods, producing standout content, and optimizing campaigns during a compact 6-week rollout.

Elevify advantages

Develop skills

  • Audience personas: Develop data-informed profiles of urban youth for precise targeting.
  • Brand positioning: Create sharp, unique messages that stand out amid competition.
  • Creative big ideas: Quickly ideate and test striking slogans and campaign themes.
  • Channel strategy: Design cost-effective media blends and community-based activations.
  • Campaign optimization: Monitor KPIs, run A/B tests, and adjust strategies within budget limits.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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