Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS metrics, dashboard creation, benchmarks, budget optimization, and executive reports. It turns data into revenue-growing decisions confidently. Practical skills help communicate results, plan tests, and boost outcomes quarterly.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in key metrics like ROI, ROAS, CPA, break-even. Build datasets, benchmark channels, create dashboards, and executive reports. Learn budget optimization, test planning, and quarterly improvements for confident decisions.
Elevify advantages
Develop skills
- Build ROI dashboards from channel data for executives.
- Calculate CPA, ROAS, and ROI to assess channel profits.
- Design budget reallocations with tests and limits.
- Benchmark channels using funnel data to find gaps.
- Communicate results in clear CEO reports with actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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