Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS metrics, dashboard creation, benchmarks, budget optimization, and executive reports. It turns data into revenue-growing decisions confidently. Practical skills help communicate results, plan tests, and boost outcomes quarterly.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in key metrics like ROI, ROAS, CPA, break-even. Build datasets, benchmark channels, create dashboards, and executive reports. Learn budget optimization, test planning, and quarterly improvements for confident decisions.
Elevify advantages
Develop skills
- Build ROI dashboards from channel data for executives.
- Calculate CPA, ROAS, and ROI to assess channel profits.
- Design budget reallocations with tests and limits.
- Benchmark channels using funnel data to find gaps.
- Communicate results in clear CEO reports with actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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