Marketing Budget Management Course
Master marketing budget management using clear frameworks for channel planning, ROAS-driven allocation, testing, and attribution. Gain skills to set KPIs, optimize spend across paid and organic channels, and confidently link every dollar to measurable growth outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This focused course teaches planning, allocating, and optimizing marketing budgets across acquisition and retention channels with financial targets, benchmarks, and templates. You will learn to map the funnel, set ROAS and CAC thresholds, design tests, manage pilots, prevent fraud, and build measurement stacks linking spend to revenue for confident reallocation and growth achievement.
Elevify advantages
Develop skills
- Build ROI-driven marketing budgets by turning revenue goals into smart channel splits.
- Optimize cross-channel spend by reallocating fast using ROAS, CAC, and clear rules.
- Design and measure tests by launching lean experiments with solid stats and guardrails.
- Map funnel roles by channel to align search, social, SEO, email, and influencers.
- Set up tracking and dashboards to connect ad spend to revenue, LTV, and payback.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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