from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Automation Course teaches you how to select and explain the best platform, create strong email and workflow setups, develop useful lead scoring, and maintain clean, updated CRM data. You will learn to outline buyer personas for B2B SaaS, gather and label contacts properly, and monitor important funnel measures to start, evaluate, and keep improving automated campaigns that bring steady results.
Elevify advantages
Develop skills
- Build clean CRM syncs: real-time, batch, dedupe rules and data hygiene.
- Design high-converting lead flows: forms, fields, UTM tracking and lifecycle stages.
- Create powerful automation workflows for trials, nurturing, routing and win-back.
- Implement B2B SaaS lead scoring models that turn engagement into qualified MQLs.
- Track and optimize funnel metrics with dashboards, A/B tests and deliverability checks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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