from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to establish and expand a premium brand in New York and Dubai. You will learn about targeting wealthy customers, subtle brand positioning, pricing and scarcity strategies, superior customer experiences, and specific channels like exclusive events, influencers, and personal concierge services, along with key performance indicators, monitoring tools, and efficient testing approaches to maintain exclusivity while achieving successful product introductions.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segments and position brands in NY and Dubai.
- Affluent segmentation: identify high-value luxury buyer profiles that lead to sales.
- High-touch CX design: create elite customer journeys via online, stores and personal services.
- Pricing and scarcity: develop waiting lists, levels and compelling value narratives without price cuts.
- Luxury launch analytics: monitor KPIs, evaluate channels and refine budgets efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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