from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Brand Management Course provides practical tools to analyze competitors like Louis Vuitton and Gucci, audit heritage and product lines, and decode affluent consumer behavior. Learn to build sharp positioning, design integrated communication plans, optimize product, pricing, and distribution tactics, and track KPIs while protecting exclusivity, authenticity, and long-term brand equity.
Elevify advantages
Develop skills
- Luxury market benchmarking: quickly map competitors, gaps, and white space.
- Luxury consumer insight: profile affluent 25–35 buyers and their digital paths.
- Premium brand positioning: turn heritage into sharp, modern value propositions.
- High-end marketing mix: design luxury content, collabs, and selective retail.
- Luxury KPIs and risk control: track brand health and prevent overexposure.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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