Innovation Marketing Course
Gain expertise in innovation marketing for AI products. Learn to analyze competitors, develop strong positioning, select effective channels, and measure vital KPIs. Create launch strategies that boost trial sign-ups, customer retention, and revenue growth for your team. This course equips you with practical tools to confidently plan and execute product launches.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on guide to launching AI-powered products successfully. You will learn audience segmentation, competitor research, value proposition development, and channel selection. Establish KPIs, conduct efficient experiments, use data to refine campaigns, and create scalable workflows for pre- and post-launch phases to achieve rapid, profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and positioning.
- Track KPIs and funnel analytics: monitor CAC, ROAS, and activation for growth.
- Develop high-impact positioning: create clear value propositions and message hierarchies.
- Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
- Target smart segments: focus on SMB personas, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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