Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Discover how to craft profitable loyalty programs, tailor offers based on buying history, chart the 0-180 day engagement timeline, conduct A/B testing on campaigns, and monitor key performance indicators to drive higher repeat purchases, elevated customer lifetime value, and sustained business expansion. This training equips you with practical tools to foster long-term customer relationships without relying solely on price cuts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert initial beauty customers into loyal repeat buyers using targeted personalization, attractive loyalty perks, and incentives beyond discounts. You will learn to outline the full 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, measure vital retention indicators, and roll out a 90-day strategy to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programs with tiers, rewards, and rules to encourage repeat purchases.
- Personalize customer offers using purchase history to suggest products and samples.
- Plan customer retention journeys mapping key touchpoints from day 0 to 180.
- Conduct retention analytics tracking customer cohorts, lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing for immediate improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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