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Market Positioning Course

Market Positioning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Market Positioning Course teaches you how to analyze the U.S. ready-to-drink iced coffee landscape, identify high-potential segments, and build precise consumer personas. Learn to craft sharp value propositions, credible product positioning, and aligned product, price, place, and promotion decisions, while assessing risk, tracking performance, and iterating quickly for stronger, more resilient launches.

Elevify advantages

Develop skills

  • Target segment design: quickly define RTD iced coffee buyer personas.
  • Market scan: run fast competitive and trend audits for RTD iced coffee.
  • Positioning craft: build sharp value props and credible RTD product claims.
  • Marketing mix setup: align product, price, place, and promotion to positioning.
  • Performance tracking: monitor KPIs and iterate RTD positioning with data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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