Marketing Mix Modeling Course
This course teaches hands-on Marketing Mix Modeling (MMM) for U.S. e-commerce fitness brands, covering data organization, modeling techniques like adstock and seasonality, regression selection, diagnostics, ROI estimation, budget optimization, scenario planning, and communicating results to executives.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Mix Modeling Course provides a quick, hands-on way to create solid MMM for U.S. e-commerce fitness brands. You will learn to organize clean data sets, model adstock, saturation, and seasonality, select the appropriate regression type, and manage diagnostics. Additionally, you will apply ROI estimation, budget optimization, scenario planning, and effectively communicate findings to senior leaders.
Elevify advantages
Develop skills
- Build strong MMM models: implement adstock, saturation, and seasonality quickly.
- Create clean MMM datasets: identify KPIs, media variables, and control factors.
- Diagnose and refine models: address multicollinearity, check errors, and confirm accuracy.
- Measure channel effects: calculate lift, ROI, marginal ROI, and elasticities.
- Optimize media budgets: conduct ROI scenarios and deliver concise executive reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio CarloAluno de Engenharia de Prompt
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