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Marketing Mix Modeling Course

Marketing Mix Modeling Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Mix Modeling Course provides a quick, hands-on way to create solid MMM for U.S. e-commerce fitness brands. You will learn to organize clean data sets, model adstock, saturation, and seasonality, select the appropriate regression type, and manage diagnostics. Additionally, you will apply ROI estimation, budget optimization, scenario planning, and effectively communicate findings to senior leaders.

Elevify advantages

Develop skills

  • Build strong MMM models: implement adstock, saturation, and seasonality quickly.
  • Create clean MMM datasets: identify KPIs, media variables, and control factors.
  • Diagnose and refine models: address multicollinearity, check errors, and confirm accuracy.
  • Measure channel effects: calculate lift, ROI, marginal ROI, and elasticities.
  • Optimize media budgets: conduct ROI scenarios and deliver concise executive reports.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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