Media Industry Marketing Course
This course equips you with essential marketing skills for the media industry, focusing on streaming services targeted at young adults. Learn to conduct market research, craft compelling messages, strategize channel selection, execute campaigns, and optimize performance using data-driven insights to achieve cost-effective growth and higher user engagement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to study US streaming viewers, check out competitors, and create clear value offers for people aged 18-35. You will learn to select good channels, set up launch schedules, guide content makers, and run successful campaigns. You will also get good at using analytics, testing, and improving to cut costs, boost sign-ups, and grow results with assurance.
Elevify advantages
Develop skills
- Streaming market research: quickly check US platforms and 18-35 viewers.
- Positioning and messaging: make clear value offers and short copy that brings results.
- Media mix strategy: choose top channels and methods for quick, smart launches.
- Campaign setup and launch: create 4-week plans, budgets, and work with influencers.
- Performance analytics: follow key measures, do A/B tests, and improve cost per install and keeping users.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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