from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Pharmaceutical Marketing Course gives a practical rundown on promoting prescription drugs in the U.S., staying compliant, and handling launches, with extra attention on treatments for type 2 diabetes. You'll pick up FDA guidelines, fair balance requirements, limits on off-label use, getting payer approval, pricing strategies, real-world evidence, health economics and outcomes research, and key performance indicators across digital, field, and hospital setups. This way, you can put together effective, ethical, data-backed campaigns that hold up under internal and external checks.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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