from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short Marketing Cloud Course teaches you how to create automated customer journeys, build smart audience groups, and set up strong customer data models that drive personalized email and SMS campaigns. Learn to pick the best cloud platform, track key performance indicators for customer lifecycle, set up dashboards, and run A/B tests that bring real improvements in getting new customers, making sales, and keeping them for U.S. online stores.
Elevify advantages
Develop skills
- Master A/B testing: design, run, and improve high-impact cloud experiments quickly.
- Automate journeys: build revenue-driven email and SMS flows in Marketing Cloud.
- Model customer data: combine profiles, behavior, and consent for accurate targeting.
- Strategize segmentation: create dynamic audiences and smart suppression rules fast.
- Analyze lifecycle: track funnels, cohorts, and customer lifetime value to show marketing return.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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