Product Marketing Strategy Course
This course equips you with a comprehensive framework for product marketing in AI-powered project management tools, focusing on market analysis, positioning, GTM strategies, and data-driven growth to achieve sustainable results in 6–12 months.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Product Marketing Strategy Course provides a practical, complete system to study your market, define ICPs and segments, and create precise positioning for AI-powered project management tools. Learn to develop pricing and packaging, plan go-to-market launches, align teams, and conduct data-driven experiments to boost adoption, enhance conversion, and achieve sustainable growth in 6–12 months.
Elevify advantages
Develop skills
- Product positioning: Turn research into sharp, differentiated messaging fast.
- Go-to-market planning: Build lean pricing, packaging, and launch roadmaps.
- Growth execution: Design 90-day channel plans that drive trials and revenue.
- Metrics and experiments: Track SaaS KPIs and run quick, data-driven tests.
- Segmentation strategy: Define ICPs and priority segments for AI SaaS tools.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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