from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This data-driven marketing course teaches you how to transform real customer behavior into precise segments, build a solid data model, and create targeted campaigns that drive conversions. You will learn to set up tracking, define KPIs, conduct A/B and holdout tests, and optimize performance using clear dashboards. It includes practical templates, real examples, and a focused home fitness e-commerce case study for immediate application.
Elevify advantages
Develop skills
- Build actionable customer segments: turn raw data into clear, usable profiles.
- Design smart A/B tests: set hypotheses, samples, and winning success metrics.
- Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
- Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
- Use real market data: set justified assumptions and benchmarks for home fitness.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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