Activation Course
The Activation Course equips you with practical skills to design, execute, and scale high-impact city activations, turning insights into big ideas, integrating offline and online elements, optimizing with data, planning operations, and managing budgets for measurable ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Activation Course provides a quick, hands-on method to plan and carry out high-impact city activations. You will learn to transform consumer insights into one scalable big idea, create sampling and incentives that boost trial and data collection, blend offline touchpoints with digital boosters, handle risks and operations, manage budgets, and monitor KPIs using clear dashboards for repeatable success across multiple cities.
Elevify advantages
Develop skills
- Activation strategy design: build one big idea across multiple city formats.
- Offline–online integration: link pop-ups, partners, and digital for scale.
- Data-driven optimization: test, measure, and refine activations city by city.
- Operational planning: manage permits, staffing, logistics, and on-site flow.
- ROI-focused budgeting: model unit economics, KPIs, and per-city spend.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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