Consumer Behavior Course
This course explores consumer behavior in selecting wellness and mental health apps, covering motivations, perceived value, social influences, usability, and barriers like cost and privacy. Participants will learn efficient research methods, micro-segmentation, positioning, messaging, and decision journey mapping to develop effective strategies for user acquisition, onboarding, and retention.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behavior Course teaches how people pick wellness and mental health apps, from their reasons and seen value to social pressure, ease of use, and obstacles like cost and privacy worries. Learn quick research ways, small-group targeting, sharp positioning, message making, and decision path mapping so you can create better plans and boost getting users, starting them up, and keeping them engaged long-term.
Elevify advantages
Develop skills
- Figure out consumer drivers: spot true triggers for adopting wellness apps.
- Quick insight research: dig into reviews, reports, and forums for behavior patterns.
- Master micro-segmentation: define high-value 25–35 urban pro personas quickly.
- Journey mapping skills: design strong nudges across the freemium funnel.
- Messaging for conversions: craft and test copy that builds trust and sign-ups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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