from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Chief Marketing Officer Course provides a practical guide to lead B2B SaaS growth confidently. You will learn to evaluate business performance, interpret market and customer indicators, develop a focused brand strategy, and create effective go-to-market plans. Gain expertise in analytics, testing, budgeting, and team organization to boost pipeline, improve ARR, and guide executive choices with data-supported approaches.
Elevify advantages
Develop skills
- B2B SaaS diagnosis: swiftly evaluate markets, funnels, churn, and growth factors.
- CMO-level analytics: construct SaaS dashboards, establish KPIs, and conduct experiments.
- Brand positioning: develop straightforward mid-market stories that persuade non-technical buyers.
- Go-to-market strategy: plan channels, ICPs, and demand initiatives for rapid ARR expansion.
- Marketing org design: organize teams, budgets, and incentives for efficient scaling.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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