web analyst training
Gain mastery in web analytics tailored for digital marketing success. Dive into attribution methods, ROAS metrics, LTV calculations, dashboard creation, experimentation techniques, and CRO strategies. Track complete user journeys, seal funnel gaps, and convert insights into boosted revenue and optimized advertising budgets. Ideal for driving measurable business growth through precise data analysis.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user actions, and sales revenue for better data-based choices. You will cover basics of online store analytics, setup for tracking and credit assignment, figuring ROAS and CPA, customer lifetime value and group studies, test planning, and user path checks, plus use tested methods to raise conversion rates, average order value, and ongoing results on major marketing channels.
Elevify advantages
Develop skills
- Revenue attribution with focus on results: link spending across channels straight to revenue gains.
- Roadmap for experiments: plan quick A/B tests and interpret outcomes reliably.
- Optimization of CRO and user experience: repair funnel issues, increase conversions, and raise average order value.
- Diagnostics for paid advertising: review search, social media, and email campaigns to lower CPA and enhance ROAS.
- Analytics for user journeys: chart user behaviors, spot obstacles, and target fast improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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