Video Marketing Course
This course equips real estate marketers with essential video marketing skills to create engaging, short-form content that targets eco-conscious home buyers, covering planning, production, optimization, and analytics for maximum ROI across social platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Video Marketing Course provides a practical, step-by-step approach to plan, script, and produce short-form videos that attract eco-conscious home buyers. You will learn audience research, message mapping, and video formats, then master storyboarding, UGC guidelines, captions, and CTAs. Develop a repurposing plan, establish clear KPIs, track results using analytics, and conduct simple A/B tests to optimize performance continuously.
Elevify advantages
Develop skills
- Data-driven video optimization: conduct weekly tests and reallocate budget quickly.
- Short-form scripting: create 60-second hooks, storyboards, and CTAs that convert.
- Eco-buyer research: map U.S. green home audiences, keywords, and behaviors.
- Cross-platform repurposing: adapt one video for Reels, TikTok, Shorts, and email.
- ROI-focused analytics: track UTMs, CAC, ROAS, and report clear next steps.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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