Store Design and Visual Merchandising Course
Connect digital marketing with powerful in-store experiences. This Store Design and Visual Merchandising Course teaches how to plan layouts, visual stories, and promo zones that boost foot traffic, conversion, and average order value. Master zoning, lighting, fixtures, planograms, signage, and digital touchpoints to create compelling product stories, capture data, set KPIs, test, optimize, and refresh fashion retail spaces confidently for increased traffic and sales.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Store Design and Visual Merchandising Course teaches planning layouts, designing focal zones, and building product stories to boost traffic and sales. Cover zoning, lighting, fixtures, planograms, signage, and linking campaigns to in-store journeys via digital touchpoints, data capture, and KPIs. Acquire tools to test, optimize, and refresh fashion retail spaces quickly and confidently.
Elevify advantages
Develop skills
- Visual merchandising for fashion: design high-impact, sales-driven displays fast.
- Customer journey mapping: plan store paths that boost dwell time and conversion.
- Digital-to-store integration: turn online campaigns into measurable foot traffic.
- Retail layout optimization: zone, fixture, and checkout plans that move product.
- In-store testing and KPIs: run quick experiments and track revenue-focused metrics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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