Social Media Optimization Course
This course equips you with practical skills to optimize social media profiles for better search visibility and performance, focusing on eco-friendly skincare branding with measurable tracking and structured workflows.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Optimization Course teaches you how to transform Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-optimized assets. You will learn keyword research tailored for eco-friendly skincare, crafting concise bios, selecting consistent handles, and establishing a unified brand system. Additionally, set up tracking using UTM parameters, GA4, and dashboards, while following a structured execution workflow, testing plan, and governance checklist to achieve quick, measurable results.
Elevify advantages
Develop skills
- Social profile SEO: optimize Instagram, TikTok, LinkedIn, and Facebook quickly.
- Keyword targeting: map high-intent terms to bios, handles, and ALT text.
- Link tracking mastery: build UTM-based link-in-bio and profile link setups.
- Analytics for SMO: configure GA4, dashboards, and conversion-focused KPIs.
- Optimization workflow: run A/B tests, audits, and governance for brand-safe SMO.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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