SEO SEA training
Gain comprehensive skills in SEO and SEA through this hands-on course. Develop keyword strategies, technical SEO techniques, Google Ads frameworks, A/B testing methods, and KPI monitoring to reduce paid advertising costs, increase organic traffic, and elevate return on ad spend in competitive digital marketing efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training teaches you to create targeted keyword strategies, set up effective Google Ads campaigns, and build search structures that drive conversions. You will optimise landing pages, write compelling ad copy, enhance technical SEO, and plan initial content. Additionally, gain expertise in KPIs, reporting schedules, testing processes, and shifting budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Develop integrated SEO-SEA strategies to align organic and paid efforts for rapid growth in qualified traffic.
- Design keyword taxonomies with top-level, mid-funnel, and product clusters optimised for conversions.
- Execute on-page SEO by refining content, user experience, and internal linking for immediate results.
- Build Google Ads structures including campaigns, ad groups, and budgets to maximise return on ad spend.
- Implement analytics and testing by monitoring KPIs, running A/B tests, and reallocating budgets as SEO performance strengthens.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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