Real-Time Bidding (RTB) Course
Gain expertise in Real-Time Bidding to excel in digital marketing. This training covers RTB strategies, audience grouping, bidding techniques, testing methods, and reporting skills to reduce cost per acquisition, increase return on ad spend, and grow profitable campaigns for e-commerce brands focused on performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Training offers a hands-on, step-by-step guide to planning, launching, and improving RTB campaigns for better results. You will learn to segment and use first- and third-party data, set effective bids and price limits, organise campaigns by customer funnel stages, and create A/B tests. Additionally, gain skills in reporting, analysing key performance indicators, and delivering clear updates to stakeholders in a sports apparel online store context.
Elevify advantages
Develop skills
- Master RTB KPIs by linking funnel measures to CPA, ROAS, CTR, CVR, and LTV quickly.
- Develop audience segments to create valuable RTB groups and intelligent bid adjustments.
- Design bid strategies to establish, modify, and refine RTB bids for profitable growth.
- Conduct DSP A/B tests and optimise weekly to achieve lower CPA.
- Transform RTB data into straightforward insights and actionable presentations for leaders.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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