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Programmatic Marketing Course

Programmatic Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Programmatic Marketing Course provides a practical, step-by-step approach to plan, launch, and optimize campaigns that achieve clear revenue targets. You will learn to define KPIs, establish accurate tracking, select attribution methods, and create smart audiences for US home and lifestyle shoppers. Master testing frameworks, bidding strategies, forecasting, and budget allocation to scale performance confidently and report meaningful results.

Elevify advantages

Develop skills

  • KPI strategy: Set sharp ROAS, CPA and revenue goals for programmatic growth.
  • Attribution mastery: Pick and validate the right model for programmatic impact.
  • Testing framework: Run fast A/B tests and scale winning audiences and creatives.
  • Audience building: Design high-ROI prospecting, retargeting and lookalike segments.
  • Forecasting skills: Build lean CPM–CTR–CR models to predict CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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