Programmatic Marketing Course
This course equips marketers with essential skills to plan, launch, and optimize programmatic advertising campaigns for revenue-driven results, focusing on KPIs, attribution, testing, audience targeting, and forecasting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Programmatic Marketing Course provides a practical, step-by-step approach to plan, launch, and optimize campaigns that achieve clear revenue targets. You will learn to define KPIs, establish accurate tracking, select attribution methods, and create smart audiences for US home and lifestyle shoppers. Master testing frameworks, bidding strategies, forecasting, and budget allocation to scale performance confidently and report meaningful results.
Elevify advantages
Develop skills
- KPI strategy: Set sharp ROAS, CPA and revenue goals for programmatic growth.
- Attribution mastery: Pick and validate the right model for programmatic impact.
- Testing framework: Run fast A/B tests and scale winning audiences and creatives.
- Audience building: Design high-ROI prospecting, retargeting and lookalike segments.
- Forecasting skills: Build lean CPM–CTR–CR models to predict CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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