Programmatic Buying Course
This course provides a practical guide to programmatic buying, covering audience segmentation, RTB mechanics, bidding strategies, targeting, tracking, and compliance for effective digital advertising campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master programmatic buying in a short, practical course that shows you how to define audience segments, map funnel stages to business goals, and translate KPIs into ROAS-focused targets. Learn RTB mechanics, bidding and budget strategies, creative and campaign structure, data-driven targeting, cross-channel placements, tracking, attribution, brand safety, privacy compliance, and reporting that proves real performance.
Elevify advantages
Develop skills
- Audience strategy design: turn business goals into precise US programmatic segments.
- Data-driven bidding: build RTB, budget split, and bid tactics that scale fast.
- High-impact targeting: activate first-party, lookalike, and contextual audiences.
- Conversion tracking & ROAS: set up pixels, attribution, and clear e-commerce KPIs.
- Brand-safe execution: apply privacy, fraud, and safety controls to every campaign.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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