Paid Media Course
This course provides a practical guide to mastering paid media on Meta and Google, covering campaign planning, execution, optimization, and scaling for profitable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course gives you a practical, step-by-step playbook to plan, launch, and optimize campaigns across Meta and Google. Learn how to size markets, define audiences, build smart budgets, choose KPIs, and apply attribution models. Master Performance Max, Search, and Meta structures, craft high-converting creatives, run disciplined A/B tests, and report results clearly so you can scale profitable, data-driven campaigns fast.
Elevify advantages
Develop skills
- Performance media planning: build lean, ROI-focused channel and budget mixes.
- Google & Meta ads mastery: launch high-impact Search, PMax, and social campaigns.
- Conversion-focused creative: craft and test hooks, copy, and formats that drive sales.
- KPI and attribution analytics: read ROAS, CPA, and models to steer smart spend.
- Rapid optimization workflows: run A/B tests and scale winners in weeks, not months.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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