Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent mechanisms, secure hosting, data minimization, and campaign optimization tools like funnels and landing page analysis while ensuring full legal compliance and user privacy protection.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Matomo Analytics course teaches privacy-first tracking configuration for GDPR and German compliance. Cover consent UX design, cookie banners, data minimization strategies, hosting options, secure data handling, compliant reporting, funnel analysis, campaign tracking, plus governance checklists and workflows for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking setups with data minimization in Matomo.
- Set up consent user experience including cookie banners and opt-outs in Matomo.
- Optimize marketing campaigns using UTMs, funnels, and ROI tracking in Matomo.
- Implement secure hosting for Matomo with EU data compliance and encryption.
- Manage analytics governance through audits, DPIA, and response procedures.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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