Marketing Planning & Management Course
Gain expertise in marketing planning and management for business-to-business software services. Coordinate sales and marketing efforts, create high-return digital funnels, establish KPIs driven by annual recurring revenue, refine search engine optimization, paid advertising, email campaigns, and lead scoring to achieve revenue goals confidently. This course equips you with practical tools to design strategies, track performance, and optimize for consistent pipeline and income growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Planning and Management Course provides a straightforward, hands-on approach to reaching annual recurring revenue targets reliably. You will learn to create coordinated funnels, establish key performance indicators, calculate annual contract value and customer acquisition costs, and develop achievable conversion paths. Master strategies for channels, lead evaluation, automation tools, performance dashboards, and testing methods to plan, run, and improve campaigns that reliably produce qualified leads and revenue.
Elevify advantages
Develop skills
- Build sales-marketing funnels that align well: set stages, service levels, and handoffs quickly.
- Model KPIs based on annual recurring revenue: convert revenue goals into leads, marketing qualified leads, sales qualified leads, and pipeline.
- Design efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
- Develop effective lead scoring systems: qualify business-to-business software prospects using clear rules and indicators.
- Improve customer acquisition costs and funnels: test, track, and adjust campaigns using actual data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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