Log in
Choose your language

Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a straightforward, hands-on approach to reaching annual recurring revenue targets reliably. You will learn to create coordinated funnels, establish key performance indicators, calculate annual contract value and customer acquisition costs, and develop achievable conversion paths. Master strategies for channels, lead evaluation, automation tools, performance dashboards, and testing methods to plan, run, and improve campaigns that reliably produce qualified leads and revenue.

Elevify advantages

Develop skills

  • Build sales-marketing funnels that align well: set stages, service levels, and handoffs quickly.
  • Model KPIs based on annual recurring revenue: convert revenue goals into leads, marketing qualified leads, sales qualified leads, and pipeline.
  • Design efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
  • Develop effective lead scoring systems: qualify business-to-business software prospects using clear rules and indicators.
  • Improve customer acquisition costs and funnels: test, track, and adjust campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

FAQs

Who is Elevify? How does it work?

Do the courses have certificates?

Are the courses free?

What is the course workload?

What are the courses like?

How do the courses work?

What is the duration of the courses?

What is the cost or price of the courses?

What is an EAD or online course and how does it work?

PDF Course