marketing automation training
Gain expertise in marketing automation for B2B SaaS companies. Develop high-performing nurture email campaigns, intelligent lead scoring systems, and workflows triggered by user behaviour in platforms such as HubSpot and Marketo. These skills will enhance trial-to-paid conversion rates and produce leads ready for sales teams, ensuring scalable business impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training teaches you to create effective trial nurture programs from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring using HubSpot or Marketo. You will practise workflow designs, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate consistent revenue growth.
Elevify advantages
Develop skills
- Build reliable B2B lead data structures: capture, integrate, and enhance data quickly.
- Develop effective lead scoring in HubSpot or Marketo to identify qualified marketing leads.
- Craft engaging trial nurture emails featuring intelligent personalisation.
- Manage automation workflows including branches, limits, and suppression mechanisms.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
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